MauroNewMedia

Certified Human Factors Engineering Professionals Founded 1975

Overview of MauroNewMedia Services

What clients say about us

“Relentless attention to meeting business objectives and knowing exactly when and how to test solutions with real customers.” Head of market research for one of the world's largest consumer banks

“An uncanny ability to combine research from many fields into actionable innovations and insights. (highly unusual)” Head of product development for leading mass media company

“Goes beyond traditional usability testing to provide deep insights in to core business issues. Works well with management and development teams.” Head of consumer research for leading, international media company

“Extensive ability to use advanced consumer testing methods to answer business-critical problems for technology-based products and services. Keen sense of how to work with both market research and product development executives.” Head of internet development for leading mass media company



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Complex issues

Web 2.0 presents users with the possiblity of more features and less complexity. However, making effective use of this new technology is no simple matter. In this article from BenchMark Magazine, Charles Mauro along with the head of User Experience Testing from Yahoo! talk about new testing methods for optimizing Web 2.0 user experiences.

Customer Experience 2.0