Trading systems
Over the past 15 years, we have executed usability testing programs for several of the world's primary markets and market makers, including major projects for The New York Stock Exchange, Goldman Sachs, Trading Technologies, Inc. WitCapital/Soundview, and other leading financial intuitions.
These programs have covered all phases of usability research, including business objectives development, needs analysis, task analysis, trading floor ethnography, and cognitive modeling of high-risk decision making. We have a broad range of experience with equities, futures, options, and complex hedging strategies. Our trading system experience includes working intensely with all major trading platforms including fixed displays, large field displays, and a wide range of hand-held devices.
Usability testing programs have covered user profiles for a wide range of consumer online systems including home banking, trading, and financial planning. These consumer-facing programs have been undertaken for the world's largest and most successful consumer banks. We are primary patent holders on key trading interface design patents and related innovations. Our solutions are running at the heart of the world economy.
