Media and Cross Platform Testing
The primary business problem all large media companies face today is how to successfully migrate their traditional media properties to the 4 interconnected and increasingly transparent delivery platforms of TV, Web, Mobile and Virtual.
This is a problem charged with complex consumer, technology, and business conflicts—and needs. We have worked with the world's most successful media companies to design and execute complex, cross-platform usability and user experience studies that address this difficult customer "engagement" problem. We have conducted extensive user testing and new media property modeling combining TV, Mobile, Web and Virtual Reality delivery channels. Our research methods have proven effective in helping major media companies understand and optimize their migration to successful new media business models.
